The speed, with which technology has been adopted by fashion, is dramatically increasing. While fashion developes faster and faster, there is something more progressive than design and style changes. And it is not about selling clothes online. It’s about innovations that alter the entire concept of clothing. Studio XO is a fashion laboratory that operates on the intersection of science, technology, fashion & music. Founded in 2011 by the pioneer of merging technology and fashion Nancy Tilbury, Studio XO has a team of hybrid experts from fashion designers to coders, engineers to materiologists. They’ve created the world’s first flying dress for Lady Gaga, the “interactive clothes” for Black Eyed Peas and the “digital mermaid bra” for Azealia Bank. Inherently, Studio XO are designers; they are interested in fashion aesthetics. But they also explore science, making fiction a science fact. At Studio XO, “digital couture” experience merge 3D printing, LED pannels, and sensors. Global giants also embrace new technologies. Adidas works on creating smart clothes for athletes that will monitor their real-time performance, tracking heartrates, respiration, movement and more. With these garments, Adidas hopes to get sportswear to another level. Wearable tech is the new black for the whole industry. Even though it is very difficult to make people change their behavior, especially with the whole new generation growing up on fast fashion, the concept of clothing is going to change.