SOUNDS & VISUALS | “Saviour” by Alpines
ISSUE ONE | SOUNDS & VISUALS
“S A V I O U R” by A L P I N E S
MUSIC IS ALWAYS HEARD WITHIN THE CONTEXT OF A COMPLEX WEB OF KNOWLEDGE, THOUGHTS AND IMAGERY. ?IN SOUNDS&VISUALS WE SELECT AESTHETICALLY PLEASING MUSIC VIDEOS FROM ALL OVER THE WORLD.
Slick electro pop sound diluted with R&B and house, minimalist outfits and cool photoshoots
? is for Alpines. Since forming in 2010 the band has released seven singles, two EP and one studio album – Oasis (2014). They have toured and supported Florence + the Machine, The Naked and Famous and Emeli Sand?, collaborated with Sub Focus and Maya Jane Coles, and even became a part of All Saints’ first TV campaign and Rankin’s fashion projects. One of their latest music videos – “Saviour” – is even directed by the front woman of the band Catherine Pockson.
But the one thing that makes the duo from South London stand out amongst millions of new atrisits is their very own, strong and distinct aesthetic. It consists of slick electro pop sound diluted with R&B and house, minimalist outfits and cool photoshoots, the femme dandy Catherine Pockson and connoisseur of genre blending Bob Matthews.
The music video we’ve selected to feature Alpines is “Saviour”, released in 2014. It has been fully directed by the front woman of the group Catherine Pockson. Actors Chloe Hayward and Tim Renouf, starring in the video, are also very good friends of the duo. The idea for this atmospheric film has developed from a Catherine mood board. Pale, bright colours, seashore and massive waves create a central part of the visual of the video. It was filmed in Gower (a peninsula in South Wales, UK), and as a beautiful addition to the sea theme, Catherine decided to film wild horses that were roaming next to their main location. Their appearance in the video emphasised the symbolic message of transience of life and the eternity of strong feelings.
Catherine Pockson speaking about the experience of directing a video for the fist time. With behind the scenes footage from the ‘Saviour’ video shoot.