Conversations | Bleu Mode
Interview by Julia Ahtijainen
Photography by Julien Boudet
As a visual journalist of street styles and urban movements, Julien Boudet, the man behind Bleu Mode, has an exceptional eye for fashion moments.
Julien Boudet is one of the most known fashion photographers of today. He started in New York 2013, and has been unstoppable ever since. Inspired by the landscapes and architecture of the city, he chooses style over anything else. As a visual journalist of street styles and urban movements, the city and the people in the city, Julien has an exceptional eye for fashion fusions and infusions, and proper vocabulary to speak the language of clothing.
Julien started from street photography in New York City, later on choosing people and their style of dressing as his main subject. Pretty quickly his works was noticed and and project by project he rooted into the field of fashion photography. Boudet admits: “I liked taking photos, but I would never thought that I could make living out of it… I went to Parson’s to study photography, which was good
to learn the basics and the technical stuff. It was pretty useful… But I dropped out because it became boring for me. My course mates wanted to do mostly some artsy stuff, like shooting nude self- portraits, and other abstract stuff. No one was into fashion, and at that point I already knew exactly what I wanted to do.” Julien has always been interested in clothing and styles on the streets. “Designers still get inspired by the streets,” says Julien, “They use our photos for their next collection references.
And also marketing people and trend researchers use our photos to create mood boards… We have so much content each season. If to put all our* photos in the line from one season, you can certainly spot common elements and trends coming up.”
“My course mates wanted to do mostly some artsy stuff, like shooting nude self- portraits, and other abstract stuff. No one was into fashion, and at that point I already knew exactly what I wanted to do”
Trends today are rather global than city-specific. The language of clothing is more or less international. “You might see some differences within the big cities. In NYC you see a little bit of everything, Paris might be a little bit more classy, but mostly trends are global. For example, Yeezy shoes can be seen pretty much everywhere, and Vetements is present during every fashion week, in every city,” comments Boudet.
Obviously, brands and certain items tell a lot about a person, and Julien is always interested in reading people through their clothing. For instance, in his opinion shoes do tell a lot about a person. But for him, it all comes subconsciously, automatically. He admits that some people try too hard by wearing the latest trends and brands. Personally, he keeps away from the that, and at the very moment he prefers the creations of Haider Ackermann, Daniel Andresen and Boris Bidjan Saberi in his wardrobe, appreciating the combination of design, comfort and functionality. Especially while working and traveling a lot.
“I see myself in photography, but I don’t know about street styles. I’m 30 now and it’s still fun, but when I’ll get 35 I don’t think I’ll enjoy it as much as I do now.”
Although known and followed by many under the name Mr ‘Blue Fashion’, Julien says that blue isn’t his favorite color. He compares colors with trends, as they both tend to come and go. Last years he’s been into wearing black, now turning into muted shades: “I find bright colors and patterns being a bit too much… They’re distracting.” Besides the fact that blue represents innovation, freshness and new ideas, the color much deeper meaning for Julien. Blue represents the environment where he grew up. Born and raised by the Mediterranean seaside in the South of France, sea-blue plays an important role in photographer’s life, representing his origin and vision, his past, his future, and his personal take on the fashion photography. And one can see within his images the appreciation of the movement, the waves and the flow of fab- rics, the step forward of the garment and the person wearing it.
Julien still loves the energy of NYC, but he also sees Asia as a growing market
in the future. He says that South Korea has an interesting fashion week concept, which takes place right after Tokyo’s fashion week. And he also admits that within this fast pace work and travelling it’s hard to find time for himself. Julien confesses that for him it is important taking a step back and seeing what’s been done, and also what could be done as the next move. Even thought he enjoys his intense fashion week schedules and travels, during the summer he likes to take time-off to visit his family and friends in South of France, to rest and re-charge. “I see myself in photography, but I don’t know about street styles. I’m 30 now and it’s still fun, but when I’ll get 35 I don’t think I’ll enjoy it as much as I do now. It’s good for practice. You should do street styles for 5-6 years at least. It’s a good thing to do for sure… But I know that I’m not here randomly, I know what I’m doing, and I have plans… I have my next step on my mind.”